The Naked Weather Girl
After half a century, Nielsen Ratings are upgrading. Can it be? Are they sure that’s not a premature and outrageous act of modernism?
Most of us don’t give a hoot, but the advertisers have to have something upon which to cover their asses on media buys and Nielsen has been the something . . . for as long as anyone can remember . . . forever.
But now the new and improved Nielsen’s Media Research spokesman says “Times they are a changing” and even the quote has a comfortable old-timey feel about it. The change is something Nielsen calls LPMs (Local People Meters), not to be confused with RPMs (revolutions per minute) which is an automotive term that is often confused with the number of nation-states that are coming apart every sixty seconds. Trust me, you'll get a feel for the jargon.
After fifty or so years and well in to the computerization of the globe, when it’s common to instant message your friends across the world, Nielsen is going to do OVERNIGHTS on who’s watched what. Egad! …