The Jack-Armstrong Political Action Committee (JAPAC)
Depending upon a ground-swell, a sea-change or some other water-related metaphor, I hereby offer myself as CEO, Chairman and Grand Omnipotent Potentate of the Jack Armstrong Political Action Committee (JAPAC). You may well ask its purpose . . . more on that later. First, to an explanation of its name, which, as all successful marketers know is paramount to recognition, branding, profitable side and after-markets as well as general acceptance by the public, mention by Jon Daily and a slot on Oprah.
Jack Armstrong, as those with a touch of gray at the temples may remember, is the first part of that great American weekly radio show, fully known as “Jack Armstrong, the All-American Boy.” The show ran from 1933 to 1950, so ‘touch of gray’ might in some cases be ‘toothless and drooling.’ No matter, it was sponsored by Wheaties and made ‘breakfast of champions’ a huge brand name. Enough background . . . trust me, he’s an icon, this Armstrong guy, grandly American and will make paying off …