For Pfizer, Killing You is an Inconvenient Side Effect
Merck, the pharmaceutical giant, is only now beginning to get past its debacle with Vioxx, a disaster I foresaw way back in July of 2002 with a piece titled “Ads For Wonder Drugs.” Dorothy Hamill was the shill back then.
It says something about shillery and the possible side effects of shilling (like being named in lawsuits) that the Celebrex model Pfizer shows, crewing a sailboat, in its full page New Yorker ad is anonymous. Fool the big names once, but don’t try it twice.
Twice is just more than fine for the public, though. Pfizer hasn’t a moment’s hesitation in bannering that “2 hours sailing won’t keep you from having all hands on deck.”
That’s cute. Do they mean all hands as in supporting yourself during a stroke? Will a heart attack top off those happy hours on board?
It’s a here-we-go-again moment, another pill company giving not a tinkers damn about the side effects of their dangerous answer to whatever your level of joint-pain might be. Constant escapr clauses to 'always check wi…