Why Detroit Doesn’t Deserve to Survive in Automobile Manufacturing
Fifteen years or so ago, General Motors talked enthusiastically about developing electric cars. Talk was cheap, but the car wasn’t. The fifty or so that ever saw wheels on the road cost about half a mil each.
Fifteen years or so ago, General Motors talked enthusiastically about developing electric cars.
Talk was cheap, but the car wasn’t. The fifty or so that ever saw wheels on the road cost about half a mil each. Which is okay. Research and development doesn’t come cheap to a company that keeps tens of thousands of employees busy in design departments that turn out probably the world’s most stodgy cars.
Being half-hearted about the car at best, it’s no surprise they named it half-heartedly, or worse yet, insidiously. The Impact. What a corporate lapse into temporary insanity.
Auto buyerss’ number one worry about electric cars is safety. Suggesting the possibility of impact didn’t do much to allay the fears still lingering from the Corvair. Number two concern was (and is) performance. At …