Who's Watching the Store?
August 23, 2007
ATT’s Overstuffed iPhone Bills Annoy Customers
By KATIE HAFNER
When Justine Ezarik, a video blogger in Pittsburgh, saw that a box from ATT had been delivered to her doorstep a couple of weeks ago, she thought that perhaps she had been sent a complimentary accessory for her new iPhone. Instead, she found a 300-page, double-sided, excruciatingly well itemized bill.
Ms. Ezarik, 23, made a one-minute video that shows her flipping through the voluminous bill and posted it to YouTube and other video-sharing sites on Aug. 13. The video has since been viewed more than three million times.
For the last several weeks, iPhone users have been by turns amused or enraged over the sheer heft — some are the size of small novels — of the bills they are receiving from ATT.
Yesterday, in response to Ms. Ezarik and scores of others, ATT’s wireless business sent text messages to all its iPhone users to let them know that it will be sending them summarized bills from now on.
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