Crucified by Low Consumer Prices
Is crucified too strong a word?
Perhaps, but perhaps not, as monopolies in the business world have nailed small companies and entire towns and villages to the cross of lowest price.
Look no further than my favorite long-term target Wal-Mart and what it has done to hollow out the downtowns of countless locations across the nation. Boarded up and listless, Main Street swinging in the wind of apathy—families divided among the old staying home and the young moving on. Moving on, now means moving out.
Local farmers no longer come to town for the Sunday dinners they once enjoyed. The treasured family restaurants have closed, unable to compete with fast-food chains at the Interstate junction and meals out in the company of other family friends just aren’t the same over burgers and fries.
Are we paying too big a price for the lowest price?
We’re playing chicken with chickens. They’ve never been cheaper, but low price comes at a high price and if that sounds unrealistic, consider the growth hormo…