Dow Chemical Continues an Ad Campaign in Poor Taste
It's an interesting corporate decision to ‘reintroduce’ a hundred year-old company with great fanfare and a $20 million annual budget. Since Dow bought Union Carbide, it may well need a reintroduction. Union Carbide was responsible for a continuing disaster in Bhopal, India, after it released 27,000 tons of MIC gas from a pesticide plant in 1984.
My latest New Yorker carries a double-page spread showing runner’s feet splashing water and a lot of Dow Chemical ad-speak about
The Blue Planet Run. Runners helping the people who are helping the planet. It’s just one of the things The Dow Chemical Company does when it looks at life through the eyes of the Human Element.
Ah, the Human Element.
Of course victims of napalm may not have any eyes, so we don’t really know how life looks through their eyes. Dow makes napalm, a sticky and incendiary liquid that kills people by burning them to death. Big profitmaker at Dow.
Protests of Dow took place at many colleges but Dow's board of directors voted t…