Elmer Fudd, Kwedit and Those Cwazy Kiddies

Buy Now, Pay Later (Maybe With Your Allowance) By RANDALL STROSS Published: February 6, 2010 BUSINESSES don’t let 13-year-olds pay for purchases with a promise. At least they didn’t before last week.  

Ah yes. Seems the Wall Street types who invented ways for the ineligible poor to buy half-million dollar homes have a new target in mind. Nine to twelve year-old children. Your and my nine to twelve year-old children. This New York Times article is a jaw-dropper, unless your tired jaw has long since ceased to drop.

A new payment option for anyone without a credit card or a debit card, no matter how young, has just become available. It’s initially offered by FooPets and Puzzle Pirates, online game companies that are business partners of Kwedit.com, a start-up based in Mountain View, Calif. . .  

Cute, cuddly and couched in the language of Elmer Fudd, Kwedit is now up and running as a teething device for getting the younger and younger hooked on instant gratification. And not a moment too so…