Elon and the Missing Tesla Taxi

Tesla is determined to avoid the market for taxis worldwide and I’m stumped for a reason.

A quick look at the market

In dollars, the worldwide market in 2019 amounted to $70 billion and is estimated to rise quickly to $120 billion by 2027. Tesla sold about $31 billion across all models in 2020, so the cab market ought to be a no-brainer because it’s a single-platform, single-bodied car.

Adjusted by cities, Mexico City holds the record with 100,000 taxis. London comes second, with 68,000. Beijing comes third with 66,000 and New York City follows with a surprisingly weak 13,587.

But again, worldwide the numbers are enormous.

And who’s currently serving that market?

With the exception of London and New York’s proprietary cabs, name your off-the-street sedan and it’s serving as a cab somewhere.

The London Cab, as with so many bespoke products in England, has been designed to suit—which is what bespoke means—and serves admirably as the world’s iconic brand.

• It is designed to walk into and out o…