Elon and the Missing Tesla Taxi
Tesla is determined to avoid the market for taxis worldwide and I’m stumped for a reason.
A quick look at the market
In dollars, the worldwide market in 2019 amounted to $70 billion and is estimated to rise quickly to $120 billion by 2027. Tesla sold about $31 billion across all models in 2020, so the cab market ought to be a no-brainer because it’s a single-platform, single-bodied car.
Adjusted by cities, Mexico City holds the record with 100,000 taxis. London comes second, with 68,000. Beijing comes third with 66,000 and New York City follows with a surprisingly weak 13,587.
But again, worldwide the numbers are enormous.
And who’s currently serving that market?
With the exception of London and New York’s proprietary cabs, name your off-the-street sedan and it’s serving as a cab somewhere.
The London Cab, as with so many bespoke products in England, has been designed to suit—which is what bespoke means—and serves admirably as the world’s iconic brand.
It is designed to walk into and out o…