In My Dreams, Google Takes Down Microsoft
I know, all the current speculation on the financial pages (that doesn’t have to do with speculators) is focused on Microsoft’s unrewarding and unsuccessful wooing of 2nd rate search engine Yahoo. And, of course, how many multiples of billions they are willing to spend. Even Wired can’t avoid the reference to gluttony and greed.
(Wired, July 29) On February 1, Microsoft set the porcine tone by presenting itself as the new champion of choice, explicitly declaring that the (Yahoo) deal represented the best chance at avoiding a Google monopoly.
The message itself was credible, but the source was not. After all, wasn't it just a few minutes ago that Microsoft was the unstoppable Evil Empire? The reality is that most people do indeed want to see a counter-balance to Google's power ... but they're not particularly thrilled to have that balance come from Microsoft.
That’s an issue of little importance to me as a consumer. Someone will get stuck with Yahoo and thus 2nd place will join 2nd ra…