Taking a Tool and Making It Absolutely Miserable to Use
Cell Phones: the Next Great Ad Frontier?
By ANICK JESDANUN
The Associated Press
Saturday, December 29, 2007; 2:19 AM
NEW YORK -- Your cell phone is a potential gold mine for marketers: It can reveal where you are, whom you call and even what music you like.
Considering the phone is usually no more than a few feet away, these are powerful clues for figuring out just the right moment to deliver the right coupon for the store just around the corner.
But first marketers will have to wrest the personal profiles from mobile carriers worried that annoyed subscribers might defect to rivals.
"It's proceed with caution," said Jarvis Coffin, chief executive of advertising distributor Burst Media Corp. "Are consumers going to be spooked by the idea that suddenly their phone goes beep and it's a Starbucks offer, and they are standing next to a Starbucks?"
We are no longer able to avoid the most intrusive and annoying m…